Spectracide
What do 12-year old boys and farmers have in common? They’re both obsessed with killing bugs. By connecting with the 12-year old in every commercial farmer, Spectracide drove their sales numbers up and bug populations down.



What do 12-year old boys and farmers have in common? They’re both obsessed with killing bugs. By connecting with the 12-year old in every commercial farmer, Spectracide drove their sales numbers up and bug populations down.