Spectracide
What do 12-year old boys and farmers have in common? They’re both obsessed with killing bugs. By connecting with the 12-year old in every commercial farmer, Spectracide drove their sales numbers up and bug populations down.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/211ef53d5a7d168e00e4ac72_rw_1200.jpg?h=6f9b5879b7a471e86db63c2135d83f3a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/abd7f262d1448512abdb5ca9_rw_1200.jpg?h=3717f6b37a7909c6999e64c169551b38)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/73a838b1acb40f50f5cd3fea_rw_1200.jpg?h=faba1bb188fd64e473094beffb9235eb)
What do 12-year old boys and farmers have in common? They’re both obsessed with killing bugs. By connecting with the 12-year old in every commercial farmer, Spectracide drove their sales numbers up and bug populations down.