Salesforce
Reaching busy executives is a challenge. Do you bribe them with baubles? Crowd their desks with knick-knacks? Or speak to them in a language they understand about something they care about? Taking the high road took us right into the C-suite. Of the 200 direct mail pieces we sent out, 197 of them reached time-strapped executives who agreed to take a call from Salesforce.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/8417ac9d-a5ae-4da4-9fbe-f393c9f1e28b_rw_1200.jpg?h=b65cb6ebacee5a710d413e71c7e99150)
Inside the direct mail box is a personalized letter, a brochure, and a blank notebook.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/63fd904b-f8b6-4e64-8903-7bef81b56b1d_rw_1200.jpg?h=336d156ec7d3e1cf9adc932ea7788ce5)
As you pull the brochure from the box a die-cut graph is revealed and starts to grow.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/03a310e3-15ca-43c1-8446-226d4fb0864d_rw_1200.jpg?h=0187630deadf1e437323f7428614f076)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/3b2efe69-0366-4157-aff4-5749087b4eb3_rw_1200.jpg?h=d3aa0a2020bcb747745288dcc647db8c)