Microsoft | Enterprise Search
“50% of all searches fail”. Which is a pretty hard fact to ignore — especially when the person telling you has a blowtorch in one hand and a laser cutter in the other.
An animated landing page introduced the Microsoft Enterprise Search microsite.
The microsite navigation was kept simple and intuitive.
The streaming banners were popular, with many viewers re-watching and sharing them from the microsite.
"Bifurcated" office phone video banner ad.
"Blow-torched" file cabinet banner ad.
"Divided-down-the-middle" laptop banner ad.
"Sliced-in-two" stapler banner ad.