Palo Alto Networks
Palo Alto Networks are renegades. They created a whole new class of protection with their ‘Next Generation Firewall’. And they were about to repeat this success by redefining enterprise security. They just needed to get the facts out to Silicon Valley — which is exactly what we did in an online, print, and out-of-home campaign.
Palo Alto Networks was known for innovative thinking. And even though their enterprise security platform was considered the best available, they continued to trail Cisco. We decided it was time to put Cisco on notice with some innovative thinking of our own.