Snapple
Stuff happens. And when it does the best thing to do is to fess-up and admit that you blew it. Snapple discovered that honesty is not only the best policy, it’s also the best way to build a brand and a devoted following.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/f79d947af3ded0a74eb4fde3_rw_1200.jpg?h=a5764557168faa4f5ded4319e8ef9c2b)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/6a9212856628fcc28a2dc639_rw_1200.jpg?h=ed305c0de73da6ac2ad570c412bc9c29)
Stuff happens. And when it does the best thing to do is to fess-up and admit that you blew it. Snapple discovered that honesty is not only the best policy, it’s also the best way to build a brand and a devoted following.