Maidenform
In 1949, Maidenform tapped into the dreams of women who wanted to be doctors, lawyers, and CEOs. For their 70th anniversary Maidenform realized a dream of their own — to make their most successful ad campaign relevant to modern women.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/3e8bbbab54d91fbc9a9ffffc_rw_1200.jpg?h=e7fbdca5906318e4d01323efbbc9b9a9)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/6248b69eee3c754d193794b0_rw_1200.jpg?h=6192c414af6bb32f9604d550db00adda)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/09cc24b50ef33a597a23d0344c391ece/cc7d601e681a049eca7c0af5_rw_1200.jpg?h=acd97534b4020bd1ba6e7bd2be5032cf)
In 1949, Maidenform tapped into the dreams of women who wanted to be doctors, lawyers, and CEOs. For their 70th anniversary Maidenform realized a dream of their own — to make their most successful ad campaign relevant to modern women.